Address line 2: can have 50 characters
Address line 3: can have 50 characters
H2 text can have up to 54 characters across two lines
Introduction text can have up to 230 characters (four lines). The recommended length is 115 characters (two lines). Unlike the H2, intro text should be in full sentences.
Format your introduction by highlighting the text, selecting the droplet icon and entering 'intro' as the class.
Body copy follows the H2 and introduction text. There are no character limits on link text in body copy, but it should be descriptive and succinct. Read more about GEM character counts.
Subheadings should be concise
Use H3 and follow the heading hierarchy for further subheadings under each H3.
Use accordions sparingly and don't hide essential content inside accordions.
Do not put decorative images or buttons within accordions.