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Guidelines

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Your guide to creating inviting and intuitive digital experiences with GEM.

Writing for web

Writing for web

Learn to write web-friendly content that makes it easy for users to find what they need.

Learn to write for the web
Colour

Colour

The Macquarie colours help users recognise our unique brand identity.

View colour palette
Iconography

Iconography

Learn how to use the imagery in our extensive icon library.

Discover our icons
Typography

Typography

Our brand fonts and heading sizes have been carefully chosen for clarity and accessibility.

More about our typography
Layout

Layout

Use our sample layouts to help you structure the sections of content on your page.

Explore our layouts
Images

Images

Images can add enormous impact to your content when used correctly.

Learn how to use images
Accessibility

Accessibility

Ensure your content meets essential accessibility requirements.

See our accessibility guide
Grid

Grid

Use the grid to create content that is responsive to different screen sizes.

Learn about the grid

Related Pages

  • Introducing our GEMplates
  • Support
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