Footer
Footers give users further options when they have reached the end of a page. This includes directions to other parts of the website, contact information, and links to social media. GEM's footer options are responsive, stacking according to different screen sizes.
2.0.1
28 Nov 2019
Global footer
The global footer appears on all of Macquarie University's web pages. It includes a directory to key areas of the website, high-level contact details, and social media links.
Marketing footer
This streamlined footer appears on pages that exist specifically for marketing purposes, such as landing pages for social or EDM campaigns. It focuses on engagement, providing contact details and social media links.
Best practice
Usage
As a rule, the global footer should be used on all web pages. The exception is one-off pages that only require the information in the marketing footer.
Brand elements
Footers always contain the Macquarie University logo to reinforce our branding.
Site links
Links in the footer give users a quick overview of the Macquarie University website. This helps them find other content that may not be directly linked to the subject of the page.
Social media buttons
Placing social media buttons in the footer gives users somewhere to go next, without directing them away from the page mid-way through reading it.